Why is digital switchover happening?

Simply put, it’s a better future for TV. Digital television gives you more choice of TV channels with greater clarity. With Freeview you get the very best in entertainment free: comedy from E4, a wealth entertainment from ITV2 and the latest events from BBC News. And with Film4 movies, CBeebies’ children’s TV, UKTV History or Sky Three, you’ll never run short of new things to watch.

The picture’s clearer, the sound is sharper and you’ll have access to a variety of interactive services just by pressing the red button on your remote control.

With Freeview you can also listen to great digital radio through your TV and with perfect sound quality you’ll never miss the punch line or skip a beat.

That’s why by 2012, all television in the UK will go digital and Freeview will be available to 98.5% of the UK population.

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